Health Business

On a Growth Mission

The Valve Man, Dr Bhuvaneshwar joins Trivitron Healthcare Pvt Ltd, with an objective to lead the companys new initiatives in innovation and education. Dr Bhuvaneshwar also aims to strengthen the companys manufacturing base thereby helping them to become Indias leading medical device company. He shares his insight on the latest offering from the company

As a new entrant in Trivitron, what do you wish to achieve in the coming years? What is your vision?
The current market areas of investment and focus at Trivitron are Imaging sciences, Lab Diagnostics, Cardiology and Critical Care and Life Support Solutions.As a part of its new innovation strategy, Trivitron will focus for innovation in these areas and introduce innovative and cost effective products in the coming years. As a part of its strategy, Trivitron will collaborate with leading research centers and Institutes in the country, where advanced research is already in progress. The company will work towards developing these laboratory level prototypes into manufacturable technologies. As a first step, Trivitron has already tied up with IIT Madras by setting up a Trivitron Innovation Centre in the Department of Engineering Design at IITM. Linking with other leading R&D groups in the country like the Biomedical Technology Wing of the Sree Chitra Tirunal Institute for Medical Sciences and Technology, Trivandrum is an important part of the future plans. The other critical part of the innovation strategy is to set up R&D groups within each of its business units with strong collaborations within and outside the company.

Indian healthcare has redefined its definition with time. Now its more about healthcare that is cost effective and prompt. In this changing scenario, how do you think technology has been making contribution?
Medical devices and equipment market has grown consistently at over 10 to 15 percent per annum over the last two decades in the country “ probably at a much higher rate in the last five years as a result of the growth of the countrys economy and the demand from an expanding middle class. Healthcare is a major focus area of the Government of India in the 12th five year plan with the aim of making it affordable to all. So, all put together, there is no doubt that the medical devices industry in the country is poised for a substantial growth in the coming
decade.

What changes or rather say advancement has happened over the years in your targeted health technology segment? What are the reasons for such change?
The availability of low cost microprocessors, high reliability electronics and wireless communication at ever increasing complexity and lowered prices and their application to the healthcare products has been the most exciting advance in the last 10 years.

In making the transition smooth, what steps you think a hospital or healthcare institute should take? Do you have a role to play in this?
Accreditation of medical services for improving and maintaining the standards of healthcare in the country is definitely a necessity. This is the only way hospitals, clinics and test laboratories will provide a minimum quality of service to everyone in the country. At present, one has to pay higher prices for getting better quality service and there is no method of guaranteeing that one will get it just because you are paying more.

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