WORLD
WORLD

Nobel Prize for Medicine 2007U.S. citizens Mario R. Capecchi and Oliver Smithies and Sir Martin J. Evans of Britain won […]

European Consumers Seeking Health and Pharmaceutical Information
European Consumers Seeking Health and Pharmaceutical Information

Consumers in Europe are renowned for being extremely technologically advanced in terms of online activities and technology and device ownership. But due to the lack of direct-to-consumer advertising for pharmaceuticals, many pharmaceutical companies have assumed that consumers were somewhat passive participants in the patientphysician relationship.

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