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Delivering on National Healthcare Agenda

Rajesh Srivastava, Founder and Chairman of Rockland Group of Hospitals

Rajesh Srivastava,
Founder and Chairman of Rockland Group of Hospitals

Equipped with the latest technology, Rajesh Srivastava, Founder and Chairman of Rockland Group of Hospitals, plans to cover the entire country through the Rockland Network Model. In conversation with our correspondent Ekta Srivastava, he elaborates on the mission of creating a network of accessible and affordable healthcare in India

dIgitalhealth

Please shed some light on the key achievements.
Rockland Hospitals has completed ten years in healthcare. From a single unit 80-bed hospital in South Delhi, it has grown into a chain of three hospitals located at Manesar, Dwarka and Qutab Institutional area in the NCR with a bed capacity of 808. Land has already been acquired in Noida for another 500-bed hospital with training facilities. In 2004, when Rockland was launched, there were no quality standards for Indian Hospitals. Little did the Rockland team know that a small step taken by them in the form of an Industry seminar would result in something as big as NABH. This seminar was attended by several leaders from the government and the private sectors. Rockland was chosen as the pilot study centre for setting the quality standards for Indian Hospitals. These standards, today, are known as NABH. In 2008, World Bank and IFC invested in Rockland Hospitals due to its unique model of healthcare delivery. In 2009, Rockland, in a Governmentsponsored study conducted by the India Today Magazine, was rated by the doctors among the top 5 hospitals in India. Since the last few years, several global players have visited our facilities with a desire to enter into joint ventures. Our top team has recently visited Japan on the invitation of Hitachi and Japanese Government to share its network model and move forward with joint ventures and Japanese Government in the area of technology, medical care and preventive health care.

rocklandHow do you visualize the progress of technology in Indian healthcare? What latest services have you deployed in hospital for betterment of the patients?
Technology has moved fast, however its implementation has been slow as the healthcare sector is moving from a disorganized to an organized industry.Several global players are in advanced stages of negotiation with the group for technological tie-ups due to the unique healthcare network model developed over the last 10 years which connects the patients through a chain of health volunteers, clinics, diagnostic centres,primary, secondary and tertiary care facilities through IT and Telecom interfaces. This will ensure that the patients are first of all correctly diagnosed, and only then referred for treatment to a primary, secondary or tertiary-care facility. This will help the patients save a lot of time and money. The technology is based on mobile-apps, so it can be used up to village levels for communication with the entire network. AIIMS had recently invited us to share its network model for the benefit of the entire healthcare industry.

Rockland Health Network
Five layered Healthcare Delivery Mechanism to connect the Rockland tertiary care hospitals with secondary care and primary care. Rockland has done a 10 years R & D for developing this model to ensure filtering of patients at each stage to ensure that the tertiary care hospital would get mainly tertiary care patients in larger volumes.

dIgitalhealth

How are you planning to give a sustainable quality healthcare?
Quality is connected to efficiency and affordability. We, through our unique health-network model, will be able to reduce the costs due to early diagnosis and by filtering out patients for primary and secondary-care treatment locally, and only those patients that need tertiary care would need to travel to larger towns. Right diagnosis and right treatment need quality doctors and support staffs which are often missing in smaller hospitals, nursing homes located in remote areas. By connecting these facilities with the Rockland Tertiary care facilities in NCR, the doctors will have back-up of the super specialists through IT & Telecom connectivity. We will collaborate with primary care and secondary care players by upgrading their facilities through joint ventures. Doctors, located in remote areas, will have access to our managed OTs, diagnostic facilities and back-up of trained support staff for primary and secondary care so that the patients can be treated locally, and only tertiary care patients are referred to NCR-based hospitals of Rockland.

What is the USP the Rockland Group of Hospitals?
Our greatest assets are our doctors, and we feel our USP lies in our unique work culture due to which many worldrenowned  doctors, who  ave been with us since our inception, are still continuing with us.

What is the roadmap ahead for Rockland Hospital?
The Rockland Group of Hospitals is planning to set up a Cancer Centre at Manesar, a 500-bed hospital with advanced training facilities in Noida, and has already begun to expand its health network programme by operationalising a large number of primary, secondary and diagnostic centres in the NCR  in a 50-km radius around its current facilities. The Rockland Network will also cover several under-developed countries like Africa, Middle East, CIS and SAARC regions. Rockland doctors are already conducting OPD and surgical procedures which can be conducted locally.

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