PHARMACEUTICAL

Changes in pharma CFOs roles: Ernst & Young survey
Changes in pharma CFOs roles: Ernst & Young survey

A latest Ernst & Young survey of Chief financial officers (CFOs) in the Indian pharmaceutical sector underscores important changes in the role of the CFO and the finance function in driving the success of pharmaceutical companies. Respondents of the India CFO survey envisaged a change in their responsibilities, with an increased focus on serving as business partners and managing growth.

European Consumers Seeking Health and Pharmaceutical Information
European Consumers Seeking Health and Pharmaceutical Information

Consumers in Europe are renowned for being extremely technologically advanced in terms of online activities and technology and device ownership. But due to the lack of direct-to-consumer advertising for pharmaceuticals, many pharmaceutical companies have assumed that consumers were somewhat passive participants in the patientphysician relationship.

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