There is good news for all who are worried that the pill we consume might be spurious. One can know about the fake medicines by simply sending an SMS from your mobile initiated by the Drug Controller General of India (DGCI). Dr Surinder Singh, DGCI, stated that there will be a unique identification number assigned to each drug. It will be printed on the label to enable the user to identify it. It was clearly announced in a national seminar on ‘Regulatory Challenges – Global Pharmaceutical Market’ that the consumer can confirm the authenticity of the drug by sending an SMS the unique identification number to the manufacturer. There will also be softwares to check and protect the manufacturers from possible mischief by ensuring that repeated SMSes on a particular drug are not sent from the same number. The facility will be soon in the market as the technical aspects are at their final phase. This kind of facility is expected to protect a patient from serious risks. It is even beneficial for manufacturers as they can track the circulation of spurious drugs under their brand name with the alert triggered by a user. The DCGI has ordered the additional detail on the label especially for export markets. As mentioned by Mr P. Bhaskara Narayan, Chief Financial Officer of Natco Pharma Ltd, there are 10 per cent of the drugs which are spurious in the market. Since the barcode system is followed by every manufacturer so hope to make it a hit too, to ascertain the quality of drug.