Apollo Hospitals has launched the ‘Healthy Heart’ programme, India’s first heart disease prevention and reversal programme which draws on global clinical research with proven results.
“The demographic dividend that India enjoys is under severe threat from NCDs. Unchecked, this disease burden will take away India’s best at their most productive age. Already around 20 percent of heart attacks observed across Apollo Hospitals are in the age group of 25-35 years. With these numbers, it is difficult to guarantee the heart health of young India in the future,” said Dr Prathap C Reddy, Chairman, Apollo Hospitals.
The Healthy Heart Programme is a fee-based, annual, personalised heart disease reversal programme which at enrollment stage classifies patients into high or low-risk based on a physical screening encompassing 14 important health parameters.
It will be available across 60 Apollo Hospitals in India and is supported by proprietary customised CRM infrastructure specific to the programme.
“In keeping with the spirit of the National Health Policy, the Healthy Heart Programme aims at prevention through a comprehensive approach to heart health. Most patients we see today approach the hospital or consult a doctor only when they experience some serious discomfort. This program is developed to engage with patients, as well as those prone to heart disease, well in advance to ensure that they receive all-round consultation and thereby prevent/reverse the possibility of a heart attack,” said Sangita Reddy, Joint Managing Director, Apollo Hospitals.
The programme, launched ahead of World Heart Day observed on September 29, is tailored to help persons prone to heart diseases and patients already suffering from heart ailments to arrest and reverse the progress of the disease.