A New Framework for Measuring Digital ROI in Healthcare Beyond Leads and CPL
For nearly two decades, healthcare leaders have measured digital success with a narrow lens. Leads and cost per lead became […]
AI-IN-HEALTHCARE-MARKETING
Sun Pharma’s #SeeBeyondSugar Campaign: A Case Study in the Next Era of Pharma Marketing
India’s No. 1 pharmaceutical company by revenues and prescriptions, Sun Pharmaceutical Industries Limited (Sun Pharma), launched its nationwide #SeeBeyondSugar campaign—an […]
