In the backdrop of growing child obesity rates in the US, a new game has been launched, which teaches the kids about healthy eating and exercise. The game named as “The Incredible Adventures of the Amazing Food Detective”, includes printable scavenger hunts that teach kids to make sense of food labels, experiments that show kids how to measure sugar in drinks, healthy recipes, muscle-building exercises and family activities to promote better eating. The new game is an initiative on the part of Kaiser’s campaign to combat childhood obesity. Around 20 percent of children in the United States are presently obese. Obesity is related to shorter life-expectancy and more health expenditure. Over the past six years, Kaiser has partnered with the U.S. Centers for Disease Control in developing an anti-obesity strategy. Kaiser’s game is available free of charge in English and Spanish versions at www.kp.org/amazingfooddetective and through the CDC’s site at www.cdc.gov.