OurHealthMate connects patients to healthcare providers with the cost-effective healthcare services. The platform gives people options to choose from more than 4.5 lakh medical services, says Abhinav Krishna, Co-Founder & CEO, OurHealthMate in conversation with Elets News Network (ENN).
Q What inspired launching of OurHealthMate?
The idea of OurHealthMate occurred when my father underwent a heart surgery in 2012 in India.
Since then I started to look into the healthcare landscape and found how our healthcare industry was different from the US and Singapore. After interacting with people from diverse backgrounds we launched our product in the Indian market where people are generally reluctant to spend money on health checkups. They find it a bit expensive.
Initially, we created a platform enabling people to generate a free medical bill before visiting hospital. People can search from more than 4.5 lakh medical services and choose one as per their budget and proximity.
Q Describe your business model and what is the role of data analytics in it?
OurHealthMate is using real-time data analytics to monitor and evaluate customised wellness programmes for employees. Every corporate which works with us gets access to a corporate dashboard designed on business intelligence. The corporate gets idea about employees’ spending on a specific treatment and customise. They can decide their budget about insurance plans for the employees accordingly.
This model is beneficial for both companies and employees, as it can help in the early detection of disease. Moreover, the corporate can save their capital too.
People started using our portal from 2015 April onwards. We launched the product for corporates in June 2016.
Q How is Indian healthcare delivery model different from others, especially developed countries?
In India, there is no such term as healthcare, it is all about disease care. There is no system of regular health checkups as a result of which people at times end up with sudden trauma.
Most importantly, people don’t have any idea how much a regular healthcare cost. Initially, we created a platform enabling people to generate a free medical bill before their visit to the hospital. People can search from more than 4.5 lakh medical services and choose one as per their budget and proximity.
Q In India, a significant number of people find health check-ups a time-consuming affair? How is your model helping on this front?
We facilitate people to meet doctor personally. One doesn’t need to take a half-day leave for a simple health checkup. They can book their appointment online and make payment for the same.
When a bill is already paid, most of the people turn up on time for health checkup. Otherwise, they would lose 30 percent of their money. Out of six lakh appointments we have only six cancellations till now. It shows how much people value their money and time.
Do you have any expansion plan in near future?
Currently, we are focusing in India. We are planning to launch the product in the Philippines over the next 12 months.
The reason behind expanding our base in the Philippines is that most of the citizens speak English there. The market dimensions are pretty much similar to India. Moreover, the Indian corporate clients, who also have presence in the Philippines, would be the good prospects for us.
Q What is USP of your healthcare model?
OurHealthMate connects patients to healthcare providers with the cost-effective healthcare services. By tapping big and small corporates together, we bring down the cost of health checkups. We arrange health checkups, combining big corporate having large no of employees with small corporate of 50 to 100 employees strength.
It brings down the whole cost of checkups, as hospital always give discounts if people turn up in large numbers.
Q As per reports, online medical data is vulnerable to theft. What sort of advanced security measures have you undertaken for it?
OurHealthMate is fully HIPAA (Health Insurance Portability and Accountability Act) compliant. We have taken advanced security and encryption measures to ensure a safe and secure experience online.
In addition, we have legal agreements with the hospital to ensure the privacy of data from their end as well.