Atlanta Healthcare, one of the leading air purifier brands in India, launched two new next generation air purifiers – Beta 350 HEPA Pure and Universal 450 with Humidifier at Aahar International Fair 2016, Pragati Maidan in New Delhi. The company has priced Beta 350 at an attractive price of INR 14,950 and Universal 450 for INR 26,950.
Designed with advanced features of air quality sensor and filter change Indicator, Beta 350 HEPA Pure can cater to an area of 350 sq. ft. whereas, Universal 450 with Humidifier is best suited for indoor spaces up to 450 sq. ft. requiring clean, odour free environment which needs constant humidification. Both the products are packed with ultra-silent operations feature with very low noise levels.
Both the CE certified air purifiers come equipped with Atlanta Healthcare’s iClusterTM Technology, a multi-Stage Synchronized Filtration Technology which focuses on eradicating various pollutants present in the environment and is customised to tackle high pollution levels in India. Beta 350 & Universal 450 is available across India through e-commerce websites Amazon, Flipkart & Snapdeal.
Beta 350 has an air flow of 225 m3/hr with CADR of 170 m3/hr, while Universal 450 has an air flow of 325 m3/hr with CADR of 225 m3/hr. Both products have extensive 7-stage iClusterTM filtration which includes Pre-Filter -> Anti-Bacterial -> HEPA Filter -> Activated Carbon -> Photo Catalyst -> UV -> Ionizer; with Universal 450 having additional humidifier functionality.
Atlanta Healthcare in association with Britain’s Cambridge Mask Co also announced launching of military grade anti-pollution masks in India. The move will help strengthen Atlanta’s presence in consumer space and expand growth in Indian market.
Cambridge Masks blend the best of British technology and aesthetic elements. The family friendly anti-pollution masks use filters developed by the British Ministry of Defence to filter bacteria, viruses and small pollution particles such as PM2.5. They come in a wide range of colours and sizes and are hand washable. These masks last for hundreds of hours before they need to be replaced. Now, working with Atlanta Healthcare, these exceptional masks are coming to the Indian market through an exclusive partnership.
Speaking at the launch, Vibhor Jain, CEO, Atlanta Healthcare said that “The Air purifier market has seen a significant growth and the opportunity in market is expanding. We are delighted to introduce two of our next-gen products, Beta 350 HEPA Pure and Universal 450 with Humidifier, catering to the consumer demand. Our iClusterTM Technology has been specially customized to the high pollution levels in India and is an excellent proposition for the consumer. We are also excited to partner with Cambridge Masks Co and bring world class pollution masks to consumers in India.”
Commenting on the partnership with Atlanta Healthcare, Christopher Dobbing, Founder, Cambridge Masks Co shared, “We are delighted to be working in close partnership with Atlanta Healthcare. Their commitment to excellence and extensive market experience makes them the perfect catalyst for our products in India. We are very careful to choose partners who can accurately reflect our brand. In Atlanta Healthcare, we have found a partner family business that shares our belief in honesty, quality and service.”