With tech-enabled solutions, Ethicon is committed to bring tangible benefits to patient care in India. We look at medical procedures with a holistic view by understanding the need from surgeons to develop better products, says Dhruv Kapur, Senior General Sales Manager, Ethicon, Johnson & Johnson Pvt Ltd, in conversation with Elets News Network (ENN).
Q With a tagline of ‘shaping the future of surgery’, how does Ethicon enables patients to live longer and cherish a more fulfilling life?
We believe in pushing ourselves to improve standard of care. Ethicon keeps on improvising so that we can make people’s lives better. Ethicon philosophy, “One Patient at a Time” helps us to focus our energy on single patient at a time. Ethicon keeps on innovating and brings best in class products to the patients. A recent example is our collaboration with Google to form Verb Surgicals where we are working together on robotic platforms of surgery. It will change the way surgery will be done in future.
These innovations will not only raise the standard of care for patients but also make lives of surgeons a bit easier. We at Ethicon believe that healthcare is founded not only on expertise but also on the credibility.
Q Research and evidence, best- in-class education and training, innovative products, are some of the hallmarks of the company. How do these help to elevate the standard of patients care?
Ethicon is committed not for just making innovations but also to bring tangible benefits to patient care in India. We look at medical procedures with a holistic view by understanding the need from surgeons to develop better products, training the surgeons and then finding solutions to bring world class healthcare facilities in the market at an affordable range. The idea is to elevate the standard of medical care in the subcontinent. We are committed to build a patient centric environment.
Q Shed some light over Johnson & Johnson Institute on Wheels.
One of our most recent investments has been in the Johnson & Johnson Institute on Wheels – This is an innovative learning delivery model where our institute (in the form of a Volvo Limo) travels to various parts of the country so that students and surgeons in the remotest areas have access to learning on the state of the art instruments. This will in turn help in overall improvement of standard of care in the country. In addition, it will make quality healthcare facility available to people at large.
Q Tell us about the market opportunity and challenges in the surgery field.
There are still a whole lot of people in India who do not have access to quality healthcare. We are confident that the Government’s initiatives like Ayushman Bharat are going to make healthcare easily accessible and affordable to cater people with best medical facilities in their budget.
The biggest challenge lies in reaching the vast demography of population especially people living in remote parts of the country.
Each year we aim at penetration to the grassroots level so that we can partner in bringing world class healthcare facilities to the entire Indian diaspora.
We try to come up with solutions which better suits people of Indian subcontinent. We conduct various studies to design unique and innovative tech-based solution to enhance level of patient care. Our professional education team works in tandem with the surgeons to overcome shortcomings and become an equal stakeholder in providing world class patient care.