Ozone 1M, operating under the aegis of Ozone Pharmaceuticals, launched a first-of-its-kind initiative #thatsmydate on the occasion of World Menstrual Day on May 28.
The thought provoking campaign aimed at creating awareness about the importance of intimate hygiene and the challenges women face during their special days. It encourages women to be more confident and up front about their hygiene and self-care.
The campaign aims to break the taboo associated with menstruation and encourage women to be more vocal and confident about it. Through the unique and bold initiative of #Thatsmydate, Ozone 1M intends to create awareness among women about intimate hygiene and its importance. The brand believes that one needs to be prepared and take every step possible to ensure good standards of their own hygiene, said Neeta Agarwal, Chief Marketing Officer at Ozone Group.
The campaign was launched at Inner Circle, Connaught Place, during an event organised by Sacchi Saheli, an NGO, where women from all walks of life came together and shared the date of their approaching menstrual cycle in various fun ways such as writing on board, their palms, etc, and posted the same on social media profiles.
The programme saw live performances as well as on-ground pledge by participants on women hygiene. Several women presented their view points on the importance of intimate hygiene and its contribution in a womans well-being and development.
The campaign was well received and saw around over 2,000 participants at the venue.
Even though India has made massive progress in several areas, menstruation and intimate hygiene are subjects that have remained shrouded since decades in the country.
To further strengthen the campaign, Ozone 1M will continue to create awareness about intimate hygiene and encourage women to be more comfortable talking about it.