Jaipur-based charitable hospital Bhagwan Mahaveer Cancer Hospital and Research Centre has launched a campaign on the occasion of World No Tobacco Day on May 31 to generate awareness among people about health hazards of tobacco consumption and motivate them to quit tobacco.
The sole motive of our hospital is to curb the growing number of cancer cases due to tobacco consumption. We have launched our signature campaign, wherein we are hosting various events and activities on the occasion of World No Tobacco Day which will go on till 31st May,” said Anila Kothari, Senior Vice-Chairperson, BMCHRC.
The highlight of the campaign involves a giant signature wall built at JLN Marg near the hospitals main entrance where people can write inspiring messages and quotes to quit tobacco and step towards a better future.
Free health check-up camps are also a major part of this campaign. The motive is to detect the cancer symptoms early in people who consume tobacco regularly so that they can receive timely medical aid.
The camps are meticulously placed across popular malls, corporate offices, media houses and government institutions where people can readily and easily visit in maximum figures.
While BMCHRC focuses on delivering effective treatment to tobacco victims, it also encourages people to adapt necessary healthy lifestyle to prevent health damage. This has been found that the root cause of mouth cancer is tobacco consumption and therefore BMCHRC decided to come up with this preventive and noble awareness campaign, said Dr. (Major General) SC Pareek, Medical Director of BMCHRC.
Overall the campaign comprises multiple programmes including signature campaign, free health check-ups, oral cavity check-ups, painting competitions and health talks based on tobacco awareness.