GE Healthcare has unveiled Centricity Advance-Mobile, a native Apple iPad application designed for primary care physicians in small practices that are using the Centricity Advance cloud-based program to access their patients’ EMRs.
GE chose to develop the iPad app because the tablet is used by more physicians than other tablets on the market, according to Mike Friguletto, vice president and general manager of GE Healthcare IT’s Clinical Business Solutions. It’s no surprise then to hear him say that the company has no current plans to put Centricity Advance-Mobile into other mobile devices.
The announcement is another sign that the iPad (along with health apps developed to run on them) is the dominant tablet of choice among physicians. As mobile health (mhealth) becomes more pervasive, companies like Apple and Microsoft are eager to push their products into the lucrative healthcare market. GE said its Centricity Advance-Mobile turns the iPad into a digital “notepad” that the clinician can use when completing summary notes. The mobile application enables immediate response to patient requests, such as prescription refills and emailed questions, and allows a physician to attend to tasks even when away from the office. In addition, physicians can now use their iPad to order, digitally sign, and route a new prescription to a pharmacy.