Children’s measles deaths have fallen by around 60 per cent since 1999 in Africa in just 6 years, exceeding the goal of reducing cases of children’s measles death by 50% as set by the United Nations. The achievement to reduce the cases of children’s measles by 60 percent within 6 years happened due to a new four-part strategy aimed at preventing the spread of the highly contagious disease. The results were announced on 18th January, 2007 by a consortium aiming to curb measles deaths called the Measles Initiative, comprising UNICEF, WHO, the UN Foundation, the American Red Cross and the United States Centers for Disease Control (CDC). The United Nations target of reducing child measles deaths will contribute to achieving one of the Millennium Development Goals (MDGs), eight objectives aiming to slash poverty and other global ills by 2015.

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