Rekha Dubey, Chief utive Officer, Aditya Birla Memorial Hospital

Aditya Birla Memorial Hospital is a multi-speciality tertiary hospital located in Pimpri-Chinchwad, Pune in the western Indian state of Maharashtra. The hospital is a homage and tribute to late Shri AdityaVikram Birla. ENNs Nikita Narvekar interacts with Rekha Dubey, Chief utive Officer, Aditya Birla Memorial Hospital to explore more about this word-class multi-specialty hospital

Please tell us something about Aditya Birla Memorial Hospital.Spread across 30 acres, Aditya Birla Memorial Hospital has 500 beds out of which 350 are fully functional.

We have all the specialities apart from heart and kidney transplants. We did not have nuclear and radio therapy but now we will start both in the next two months. So, now we will become a completely tertiary care hospital.
The hospital has employed finest talents in the medical industry as full-time consultants since its inception.The hospitals mission is Compassionate Quality Healthcare.
Today, we have around 95 full timers. Most of our doctors come from AIIMS, KEM Mumbai and many other good colleges. It is beneficial for the patients as doctors are availabe 24X7.
If a patient comes in with a block-age, we have one consultant who will be free to check the patient immediately. If a patient is in the hospital for more than 10 days, then there has to be an explanation as to why there is a delay in his recuperation.
Since our inception, we have focused on technology. We are one of the best in terms of technology and also infrastructure wise.

What is the next exciting phase for Aditya Birla in 2014-15?

We are eagerly waiting to start the radio-therapy wing. After that, we will have a total built-up area of about 75,000 sq ft where we will have two floors for radio therapy, one for consultancy, one complete floor for chemotherapy.
We will also have the nuclear medicine and iodine therapy. This is what we are waiting for.
Also, we will be starting a new 150 bed hospital in Ujjain. So, as a group, we have 18 hospitals in total from where we cater to all kinds of people. Our next move would be to connect as a hub-and-spoke hospital. Our main fo cus is to move to Tier-II cities now.

How is healthcare industry doing in Tier II and Tier III cities?

There is a huge need in these cities and we need to proceed towards such areas so that the people there have better facilities.

What are your initiatives in medical education and training?

In medical education, we are running the DNB courses. We have also designed our own dialysis technician course. We have a different set-up for this. We also have nursing courses. We need to produce our own manpower.

What are the latest medical equipment you have deployed in your hospital for the diagnosis and treatment ?

As I told you, since our beginning, we have been the pioneers of almost all the medical equipments. We were the first ones to have hydrotherapy in the hospital.
We were the first ones in almost every area. Also, the machine that we have brought for radiotherapy is the worlds second machine and the PET Scan that we got is the Asias first machine.

Could you tell us about any collaborations and accreditation strategies?

It is Maharashtras First Joint Commission International (JCI) and National Accreditation Board for Hospital (NABH) accredited hospital, and also Indias First HACCP and ISO: 22000:2005 certified hospital.

“Everyone prefers private hospitals because they have no choice. Government hospitals give free treatment, but the quality of treatment is poor”

What are the IT initiatives undertaken in the hospital?

We were the first ones to have collaborative software to save the back-up of all the documents. When we did that, none of the hospitals here had that IT change. Our clients can see their report sitting in the comforts of their homes, they can have their appointments, check their reports, payments, everything online. Our doctors can also do the same.

What are your expectations from the new government?

They need to pay attention towards the poor and their health. Everybody is ready to work with the government to achieve the goal of health for all.
Nobody wants to go to a government hospital. Most prefer private hospitals because they have no choice. Government hospitals give free treatment, but the quality of treatment is poor.
Unless and until there is a very strong scheme that is designed, which is bereft of corruption, people will not be ready to affiliate with such schemes.
Public Private Partnership is a very good model but only if it is free of corruption.
Health and education is the primary job of the government. The whole system is screwed up. They have stranger laws for healthcare in our state.
We can expect that with the new government at the centre, things will change. We are not lacking ideas, we are lacking will.

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