Bengaluru-based caregiving-tech start-up LegUp has successfully raised ₹2 crore (~$250K) in pre-seed funding from Bluebridge Capital Private Limited. This marks LegUp’s first external funding round since its inception in May 2024, having previously operated as a bootstrapped entity. The capital infusion will play a critical role in strengthening LegUp’s technology, product development, and overall expansion strategies.

Accelerating Growth Through Innovation

The funds from this round will be strategically allocated to enhancing LegUp’s platform capabilities, expanding its reach, and launching two dedicated mobile applications. One of these will serve as a customer-facing app, allowing end-users to seamlessly book caregiving services. The second app will cater to caregivers, offering them job opportunities and a structured support system for their professional growth.

With an existing network of over 10,000 verified and trained caregivers, LegUp has quickly established itself as a reliable solution for modern families in need of caregiving services. The platform specializes in baby care and elder care, providing access to trained Japa Nannies, Babysitters, and Elderly Homecare Attendants. The company has been witnessing a remarkable 40% month-over-month revenue growth, underscoring the strong demand for high-quality caregiving solutions in India.

Transforming India’s Caregiving Landscape

Speaking about the investment, Ananthu V, Co-Founder of LegUp, expressed enthusiasm about the milestone, stating:

“We are thrilled to announce our maiden pre-seed funding round, backed by BlueBridge Capital. This investment is a stepping stone in our mission to revolutionize the fragmented caregiving sector in India. Our platform is designed to seamlessly connect families with skilled and compassionate caregivers, ensuring reliable and personalized care. Simultaneously, we are empowering caregivers by offering them structured job roles, predictable earnings, job security, and professional development opportunities. Moving forward, our focus will be on scaling rapidly through a tech-driven approach, further cementing LegUp’s role in redefining caregiving in India.”

Co-Founders Jerin Mathew and Mahesh Narayanan MS echoed similar sentiments, emphasizing LegUp’s vision of merging technology with empathy to formalize India’s caregiving economy. They highlighted how the rise of nuclear families has necessitated innovative caregiving solutions, positioning LegUp as a key player in bridging this gap.

Expanding Footprint and Service Offerings

LegUp is set to broaden its impact by:

• Venturing into new caregiving verticals, such as geriatric care and concierge services, to meet the evolving needs of urban and semi-urban households.
• Geographical expansion into Hyderabad, Mumbai, Pune, and Delhi by the end of 2025.
• Scaling its caregiver network to over 1 lakh verified professionals across India.
• Exploring an additional funding round by year-end to support long-term growth initiatives.

Tapping into a High-Growth Industry

The caregiving industry in India is on a rapid growth trajectory. Projections indicate that the childcare services sector will surpass US$ 25,892 million in revenue by 2030, growing at a CAGR of 5%. Similarly, the elderly care market, currently valued at US$ 7 billion, is expected to expand to US$ 50 billion by 2030. According to The International Labour Organization (ILO), increased investments in the care economy could create 11 million jobs in India.

LegUp is well-positioned to capitalize on these industry trends, leveraging its tech-enabled platform, operational efficiencies, and strong caregiver network to drive sustained growth. Currently generating a monthly recurring revenue (MRR) of ₹22 lakhs, the company aims to achieve an annual revenue of ₹15 crore in the upcoming fiscal year.

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Commitment to Quality and Customer Satisfaction

Beyond its tech advancements, LegUp remains dedicated to enhancing customer experience and service reliability. Alongside its on-demand caregiver booking services, the platform also provides families with a subscription-based caregiving plan, ensuring structured and long-term support. With a strong emphasis on caregiver reliability, transparent communication, and post-service support, LegUp continues to set new industry benchmarks in caregiving service excellence.

With its ambitious roadmap and strong investor backing, LegUp is poised to redefine the caregiving ecosystem in India, offering unparalleled support to families while empowering caregivers with enhanced job security and career growth opportunities.

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