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In anticipation of World Health Day, themed ‘My Health, My Right’, the World Health Organization (WHO) has unveiled revolutionary advancement in digital health promotion: S.A.R.A.H. – the Smart AI Resource Assistant for Health. Representing a significant leap forward in AI-powered health information dissemination, S.A.R.A.H. harnesses the power of generative artificial intelligence (AI) to provide enhanced, empathetic responses tailored to users’ needs.

This cutting-edge digital health promoter is designed to engage users round the clock in eight languages, covering a myriad of health topics on any device. From fostering healthy habits to addressing mental health concerns, S.A.R.A.H. aims to empower individuals to optimize their health and well-being journey.


Dr. Tedros Adhanom Ghebreyesus, WHO Director-General, emphasized the pivotal role of digital technologies in the future of healthcare, stating, “S.A.R.A.H. gives us a glimpse of how artificial intelligence could be used to improve access to health information in a more interactive way.” He called upon the research community to further explore the potential of this technology in narrowing health inequities and ensuring access to reliable health information.

Powered by generative AI technology developed by Soul Machines Biological AI, S.A.R.A.H. offers dynamic, personalized conversations that closely mimic human interactions. Moreover, she delivers nuanced, empathetic responses in a judgment-free environment, providing users with accurate information in real-time.

While AI holds immense potential in strengthening public health efforts, WHO underscores the importance of addressing ethical concerns such as equitable access, privacy, safety, accuracy, data protection, and bias. Continuous evaluation and refinement of S.A.R.A.H. underscore WHO’s commitment to delivering ethical, evidence-based health information to all.


S.A.R.A.H. builds upon previous iterations, such as Florence, which played a critical role in disseminating vital public health messages during the COVID-19 pandemic. WHO continues to leverage digital tools and channels, including social media, chatbots, and text messaging, to amplify health information dissemination.

As S.A.R.A.H. embarks on her mission to provide reliable, responsible, and accessible health information, WHO invites developers, policymakers, and healthcare providers to join in the journey towards a healthier, digitally empowered future for all.


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