Internet can be a valuable source of health information, offering a vast range of resources that can help people make informed decisions about their health. However, it’s important to be cautious when seeking health information online, as not all sources are trustworthy or accurate. In a diverse country like India which speaks 22 different languages and follows a multi-medicinal practice, misinformation around health is galore. In this background, AACI’s TRUST accreditation of medical content publishers provides key signals to visitors on trustworthy content.

American Accreditation Commission International (AACI) which provides @TRUST accreditation to medical content publishers has rated The Healthy Indian Project (THIP) as a credible publisher of medical content. AACI’s evaluation criteria scrutinises publishers on the editorial methodology and quality of the medical content published. THIP becomes the first Indian website to be accredited by AACI. The various other websites accredited by AACI worldwide includes Healthline, Medical News Today, Drugs.com, Asbestos.com, R3i, and many other.

Speaking about the certification, Sudipta Sengupta, CEO, The Healthy Indian Project says, “One of our recent surveys shows that 62 percent of Indians find it difficult to recognize credible health information in the online space. Certifications by AACI aim at solving that problem. We are trying to create a trusted healthcare information ecosystem for the Indians. While THIP’s editorial team follows a strict discipline to maintain editorial standards of the medical content we publish, subjecting ourselves to third-party audits helps us stay focused. Being accredited by AACI will also boost the confidence of our readers.”

Speaking on the occasion, Kresimir Antonio Paliska, CEO and Senior Vice President, AACI says, “Congratulations to THIP on achieving the TRUST excellence award for Medical Web Content. It is comforting to know that trustworthy, clinical information can be found on the internet in these unusual times of rampant misinformation. We were impressed by THIP’s commitment towards editorial processes while creating trusted medical content.”

Commenting on the rigorous certification process, Neelam Singhof THIP says, “The rigorous process of scrutiny that we had to go through as a part of the certification process speaks volumes about AACI’s commitment to standards. It also helped us become better in terms of a medical content publisher.”

DheerajKhatore, CEO, and VP of AACI India also congratulated The Healthy Indian Project on becoming India’s First certified web-content organization by AACI. He said, “In the era of digital health, where India is witnessing the exponential use of technology in day-to-day life, trusting the content of medical information is a crucial component of health care delivery. Providing the right information is a major challenge in the present digital world; AACI TRUST certification helps to overcome those hurdles. It is really great to have platforms like THIP that are committed to providing credible health information to Indians.”

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