Outstanding Contribution to Public Communication and Outreach

The Ministry of Health and Family Welfare’s pavilion received a prize for “Outstanding Contribution towards Public Communication and Outreach” at the 41st India International Trade Fair 2022, which was held at Pragati Maidan on Sunday. With a significant daily foot traffic for the fortnight beginning November 14th, 2022, the health pavilion was one of the trade fair’s most well-liked pavilions.

The Health Pavilion served as the hub for a number of screenings, counselling on various public health issues, and the expert teaching of skills, including life-saving techniques at three off-site camps at Pragati Maidan. The pavilion hosted up to 37,887 tests, inquiries, counselling sessions, and trainings. The most screenings were for blood pressure and blood sugar, with 4990 and 4356, respectively. Nearly 5530 people came to the NHA counter, where 1110 people received their ABHA cards, and information on the advantages of acquiring an ABHA ID was also given. 2920 visitors received advice on TB prevention and treatment, and many of them vowed to join the Ni-kshay Mitra community.


More than 2000 visitors received instruction in life-saving techniques, while 2616 got their eyes checked up and 2371 benefitted from oral check-ups. Nearly 2000 people received physiotherapy, whereas approx 2000 people had anaemia tests, followed by advice on how to improve their diets. 1798 people had NACO counselling, and 441 people had HIV tests. Anemia 2408 people arrived at the Mukt Bharat stall to test their haemoglobin levels. A total of 1653 persons received vector control sensitisation, and 810 people received counselling on a range of mental health issues, including issues involving children, the needs of the elderly, and work stress.

Through the organisation of quiz competitions on TB, No Tobacco, Vector-borne diseases, and non-communicable diseases, the Ministry of Health and Family Welfare’s pavilion was successful in educating the public and capturing their attention. Visitors were captivated by daily nukkad nataks, which covered a variety of topics including preventing vector-borne diseases, raising awareness of HIV/AIDS and eradicating the stigma associated with it, taking advantage of government programmes for TB testing and treatment, and inspiring individuals to pledge organs. For school-age children to raise awareness of current issues like pollution, a healthy diet, a healthy lifestyle, etc., the pavilion held magic performances and arranged drawing and quiz competitions.

The “Spotlight Conversations” with experts, well-known doctors, and other notable figures who shared their perspectives on topics like adopting a healthy lifestyle, organ donation, the role of nurses in the healthcare system, palliative care, non-communicable diseases, robotic surgery and its advantages, leprosy, and dentistry were one of the highlights of the award-winning pavilion.


Dr. Deepa Malik, a recipient of the Padma Shri and Khel Ratna awards, went to the pavilion and offered her support as a Nikshay Mitra. She also spoke to the audience and guests about her experience as a TB survivor.

During his visit, Mr. Lukanand Kshetrimayum, 1st Runner Up, Mr. International 2022, lectured about mental health, healthy food, and a healthy lifestyle as crucial elements in preventing non-communicable diseases.

At a ceremony held to honour the recipients, the award was given by the chief guest Shri Pradeep Singh Kharola, IAS (Retd.) Chairman and Managing Director of India Trade Promotion Organisation (ITPO).


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