Pee Safe, a leading hygiene and wellness brand, has secured a fund of worth Rs 30 crore in Series A funding round led by Alkemi Growth Capital, a health and wellness focused fund.

The funding would be used for strengthening R&D, product development and building breadth and depth in distribution, the company announced.

Pee Safe is helping India fight health issues brought on by unhygienic conditions. In the last 30 months, it has disrupted the women’s hygiene products’ segment by introducing environment friendly products. The brand started with the Toilet Seat Sanitizer category that became a bestseller followed by other products addressing feminine and personal hygiene. Today, Pee Safe is a preferred choice amongst its customer base.

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Vikas Bagaria, Founder, Pee Safe, said, “We are delighted to raise this capital from Alkemi Growth Capital. Alkemi brings a global understanding of this space. We are aligned on one common goal – Make Pee Safe a household brand that is synonymous with quality. What started as a journey with one product inspired by my own personal experience, is now a basket of many products inspired by the personal experiences of several thousands of our loyal customer base. Apart from helping with product development and other aspects, the capital infusion will help us support our talent needs in areas such as sales, marketing and finance.”

Alkemi’s spokesperson added, “Personal and home hygiene is an essential category to wellness. As a consumer-oriented and agile brand, Pee Safe is operating in a large, growing market and addressing important areas of concern in the hygiene segment. The team has created and introduced innovative, environment-friendly products that resonate with consumers. We are excited about partnering with Pee Safe in their journey towards becoming a leading brand offering diverse products in wellness and hygiene.”

Pee Safe’s offerings include eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Breast Pads, Natural Intimate Washes, Wipes and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks.

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