Fortis HealthWorld to improve the health of rural India

Fortis HealthWorld, the one stop healthcare retail chain in India, has announced its plans to reach rural India through its tie up with Hariyali Kisaan Bazaar, a unit of DCM Shriram Consolidated Ltd. in New Delhi. By setting up FHWL health stores in conjunction with Hariyali Kisaan Bazaar, Fortis HealthWorld seeks to empower rural India in general and the farming community in particular, by providing all encompassing health needs under one roof.

With the endeavour of reaching out to the remotest corner of rural India and providing the best of products and services for all health needs to the farmers and their family, Fortis HealthWorld will have a comprehensive array of key features at the stores, which include OPD facility (doctor’s consultation); telemedicine; routine pathology tests collection centre (SRL Ranbaxy); prescription, OTC, alternate medicines ( Ayurveda & Homeopathy) and also veterinary medicines; and a wide range of fast moving health good and support systems.

Ashish Kirpal Pandit, CEO, Fortis HealthWorld said, “This alliance with DSCL Hariyali Kisaan Bazaar is an integral part of our commitment of providing world class pharmacy and allied services to rural India. Quality services ranging from doctor consultation, well stocked pharmacy with genuine medicines, pathology tests and telemedicine will now all be available under one roof and within easy access to the rural population. We are sure that through this alliance we will be able to provide cutting-edge pharma products and services to all corners of the nation.” Fortis HealthWorld will leverage the already operational and successful 70 outlets of the Hariyali Kisaan Bazaars across India. The reach will be further strengthened with the next 200 outlets, in the next 15 months, that DCM Hariyali plans to set up. For continuous healthcare support and consultation, the farmers will also have the option of using the telemedicine facility at all these stores. An ailing farmer can now avail the expert advise of specialized healthcare experts and doctors from the Fortis Hospitals.

Rajesh Gupta, Business Head, Hariyali Kisaan Bazaar, added, “We are delighted to partner with Fortis HealthWorld in providing quality health services in rural India. Hariyali Kisaan Bazaar with its extensive reach in such areas is uniquely positioned to provide a platform  for products and services for rural areas. We hope that this partnership would help our customers access to much needed health services.”  

Britain showing interest in Indian healthcare

India’s healthcare sector is all set for a boom with British companies showing a growing enthusiasm for tie-ups with the healthcare firms in the country. The focal point of these tie-ups is going to be West Bengal and the IT firms in this region.

The forecasted boom in Kolkata’s healthcare sector


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