American Psychiatric Association (APA) is going to include Sex addiction in the Diagnostic and Statistical Manual of Mental Disorders by the as a genuine mental disorder. Although the problem has been accepted as a real mental health issue in America, the National Health Service in Britain does not recognize it as such as yet. Gambling has been treated as an addiction and has been formally considered as a mental illness in Britain. Now, an initial project for sex addiction treatment has been launched in the country. Clinics in the US treat sexual addiction, sexual anorexia, relationship addiction and sexual trauma. In Australia too, as in the US, sex addiction cases are on the increase. Experts feel it could trigger off intense business activity as drug companies re-package anti-depressants and sex-drive-suppressants. The Priory chain of clinics reports that its regimen includes patients working on themselves for eight or nine hours a day ‘in group therapy, in individual sessions with their psychiatrists and with a wide range of trained therapists.