India’s first website on health and nutrition ‘mynutrition.in’ was launched today with the mission, to help Indians’ achieve their health and fitness goals through accurate knowledge, holistic nutrition and personalized services. The portal for the first time will provide access to authentic and world class fitness products and accredited fitness consultants and dieticians. The Indian health and fitness market is estimated at INR 2900 crore and the compounded annual growth rate is 15%. Towards this, men contribute about 70% and women a mere 30%. Consumption of fitness supplements in India is on the rise but simultaneously so is uninformed and fraudulent selling. mynutrition.in offers an array of fitness and nutrition products that can be purchased from their online store including reputed brands like Met-RX, Nature’s Best, Dymatize, Muscletech, BioX, SAN, Gaspari and Twinlab. Vital Pharmaceuticals, Optimum Nutrition, and Labrada Nutrition will soon be available online as well. India has been subject to a high influx of inferior and fake supplements leading to serious health problems among consumers. Further the lack of internationally trained fitness consultants and dieticians have lead wrong and uninformed usage of these supplements again causing serious health hazards. mynutrition.in aims to bridge this gap by making high quality products and services available to the consumer at affordable prices. ‘In India health and fitness remains largely an ignored subject. Less than 1.5% of the urban population in India exercise on a regular basis!’ said Rahul Anand, CEO, mynutrition.in. ‘Our aim is to develop a healthy and fit India by helping consumers achieve their fitness goals through personalized and professional assistance offered at mynutrition.in,’ he added. mynutriton.in provides personalized consultation packages, which provide access to accredited fitness consultants. These fitness consultants can help you draw a diet plan, fitness regime and also provide the opportunity of joint gym sessions with them; to learn the correct exercise techniques. Consumers can purchase an array of fitness and nutrition products from the portal. Articles authored and approved by health and fitness consultants can be read on the web portal. mynutrition.in provides you with the opportunity to post queries online and have them answered by trained fitness consultants and dieticians. Health aspirants can interact with each other using the chat feature on the portal.