Healthcare RFID systems provider VeriChip Corporation has launched its first-ever direct-to-consumer marketing campaign for its personal health record microchip which is injected under the skin of patients. As part of this campaign, VeriChip has renamed its patient identification system Health Link and created a new website. The site provides complete information about the product and how to enroll as a Health Link member. VeriChip has also entered into a relationship with hearing care provider HearUSA, which has locations where patients can enroll in Health Link. VeriChip said Health Link was the connection between an individual and their personal health record. It provides hospital emergency room doctors and nurses with immediate access to vital medical and contact information, which will help treat patients rapidly, accurately and safely during an emergency. Health Link utilises a tiny microchip (similar in size to a grain of rice) and a secure, private, online database that links individuals to their personal health record. Health Link is always with an individual and cannot be lost or stolen. The Health Link microchip stores only a unique 16-digit identification number and is injected just under the skin in the rear upper portion of the right arm. When a Health Link member presents in an emergency department unconscious, unresponsive or confused, emergency medical personnel use the Health Link scanner to retrieve the member’s identification number to access his or her personal health record. Scott R Silverman, Chairman and CEO of VeriChip, said: “Given our successful infrastructure build-out in South Florida, we are now ready to escalate our marketing efforts to increase consumer awareness and adoption through the first DTC launch of our product.”
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