A verified, physicians-only online information exchange, www.ozmosis.com, dedicated to the discovery and sharing of medical knowledge and the improvement of patient care has been launched. The strength of Ozmosis rests in the trusted connections it creates among physicians and the collective knowledge it provides back to physicians from the clinical insights and practice experiences they share, says Jason Bhan, MD, co-founder of Ozmosis and a practicing, board certified family physician and clinical professor. The Ozmosis Knowledge Exchange engenders trust by verifying the identity of its members before granting access to the site. Physicians on Ozmosis are clearly identified and not anonymous. Ozmosis provides detailed physician profiles and tools that allow members to always recognise the trusted colleagues they are learning from and communicating with. On Ozmosis, physicians are far more likely to apply the knowledge they acquire because they know and trust the source of the information, says Dr Bhan. Physicians can easily use tools on Ozmosis to bookmark and post content journal abstracts, medical cases, videos, podcasts, blog entries, and clinical studies from anywhere on the internet. Ozmosis then combines individual physician insights into a searchable knowledge repository that is updated in real-time. Ozmosis delivers an intelligent solution that senses the pulse of the community and pushes critical insights to the surface for our physicians to see, says Joel Selzer, MBA, co-founder of Ozmosis. In addition, Ozmosis provides an innovative search interface and personalised alerts that present relevant information back to our members based on their individual wants and needs. By creating a new model for medical knowledge exchange, physicians are now sharing insights, experiences and evidence in a trusted and secure environment. For example, physicians on Ozmosis are discussing a multitude of issues, including the potential risks of influenza post-exposure prophylaxis and novel approaches for treating debilitating conditions such as chronic headaches and myofascial pain syndrome. Unlike other physician sites, Ozmosis creates a sanctuary free from outside interests where physicians can consult and learn from each other, unencumbered, saving valuable time and improving patient care, says Gary Klein, M.D., M.P.H., M.B.A., President Elect of the American Academy of Disaster Medicine, member of the Ozmosis Medical Advisory Board, and a recognized healthcare informatics expert. Every time I log in, I am energized. I learn, I teach; this is how medicine is supposed to be.