Leading e-commerce healthcare start-up 1mg has seen its user registration jump by 21 per cent after integrating its web and mobile app products with Truecaller’s mobile identity solution — Truecaller SDK.
“Truecaller enabled us to obtain verified user identities, right at the time of signup, significantly improving sign up rates while reducing hurdles associated with OTP-based registration processes. For a mobile first country like India, Truecaller helped us bridge the chasm to giving users a seamless and automated mobile registration process thus reducing user drop offs and increasing engagement across the board,” said Gaurav Agarwal, Co-founder, 1mg.
Truecaller SDK (Software Developer Kit) enables new 1mg users to instantly sign-up in a simple and quick manner using auto fill functionality and completely by passing the SMS-based OTP process, using their Truecaller mobile identity.
“Our partnership with 1mg epitomises the value we bring to the burgeoning integrated digital and mobile healthcare sector in India,” said Priyam Bose, Director and Head, Global Developer and Startup Relations, Truecaller.
“Truecaller’s Mobile identity toolkit is enabling better personalisation, more trust and seamless consumer experience, and predictable last mile service delivery. This in turn is leading businesses like 1mg to achieve better customer satisfaction and repeat engagements,” added Bose.
Truecaller SDK is a developer toolkit for digital startups, app developers, and other online businesses. It is designed to minimise complexity in user on-boarding and verification process as well as helps businesses build more trust on their products, offer more personalisation and enables further evolution of the quality of users being served by them.