January 2017

Healthcare SOLUTION with Relevance

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S Kalyanaraman, General Manager-Key Accounts (Sales and Marketing), CURA Healthcare Pvt Ltd

CURA Healthcare, with its comprehensive range of imaging diagnostics and critical care solutions, has been constantly evolving with changing times to offer healthcare solutions having relevance for its customers making day to day operations a pleasant experience. S Kalyanaraman, General Manager-Key Accounts (Sales and Marketing), CURA Healthcare Pvt Ltd, tells Elets News Network (ENN) about the value company’s key products and services provide to users.

Please tell us how CURA Healthcare Pvt Ltd is different from other companies in the medical device market?

CURA brings “value for performance” solutions with low product ownership cost. The solutions are backed by best in class after sales service support. CURA understands local challenges well and thus is able to offer relevant solutions to the customer.

What are the key products and services that drive the company’s growth?

CURA offers a comprehensive range of imaging diagnostics and critical care solutions. In fact, we are the only Indian medtech company to offer such depth and breadth of solutions. Digital radiography, mobile DR, HF x-ray, C-arm, digital and analogue mammography, BMD, fluoroscopy, thermal mammography, ultrasound and colour doppler makes up imaging diagnostic portfolio. In critical care, we offer complete range of patient monitoring system, defibrillator, ECG, pulse oximeter, stress test system, dialyzer reprocessor, bicarbonate mixer, etc.

Which latest technologies you incorporate in your offerings to help improve the quality of healthcare delivery?

Our technologies address the infrastructure and other challenges faced by the customer in his day to day operations. Be it ultrasound, digital radiography, x-ray, or critical care solutions, our technology serve them with relevance. We have designed and developed Digital Radiography systems which works at 15amps and still offer power to do all applications. This allows the system to be used without need of high electricity power requirement. The system works even without power.

What are your expansion plans in near future? How do you see yourself evolving in 2017?

Product and geographic expansion is in the anvil. We have received CE accreditation for our DR system and shortly will receive CE certificate for critical care products. With this, we will be able to penetrate emerging markets. We see great opportunities to grow and aim to become a Rs 500 crore company in the next couple of years.

How had been 2016 in terms of growth for the Indian medical device sector?

Medical equipment market in India is entering an age of democratisation as power shifts from hospitals, doctors and other care givers to patients, potentially leading to dramatic healthcare improvement. The market has been growing consistently over the last few years regardless of global recession.

Which technological trends you saw evolving in 2016, which you see have potential to impact the medical device market?

More than technological advancement, it is cost optimisation model which is the on-going trend and will extend in 2017 also. MNCs and Indian medical equipment manufacturers are working on solutions which are more relevant to India’s tier-II, III and rural markets than urban cities. As the market is shifting towards tier-II, tier-III cities and rural India, we need to understand the challenges users face to offer relevant solutions. Moreover, change in business models, service support models, financing structure, etc will play significant role in deciding the outcome.

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