P&G SEHAT, the healthcare-focused Corporate Social Responsibility (CSR) initiative of Procter & Gamble Health Limited (P&G Health), is supporting primary healthcare access for underserved communities in peninsular villages and river islands along the Brahmaputra River in Assam through a special boat clinic initiative.

Launched in 2025, the initiative is currently serving more than 20,000 people across 18 peninsular villages and 10 islands along the river. The programme focuses on delivering maternal, child, and preventive healthcare services while supporting immunisation efforts in collaboration with local Primary Health Centres (PHCs).

Staffed by trained medical professionals, the boat clinic is equipped with a six-bed ward, a mini operation theatre, a labour room, a diagnostic laboratory, and a pharmacy. Since its launch, the clinic has recorded increasing demand for antenatal care and immunisation services. Through the programme, all registered pregnant women receive a minimum of three antenatal check-ups, supporting early diagnosis, maternal health monitoring, and continuity of care.

The clinic also conducts special health camps and awareness sessions in the communities. The project engages local residents as volunteers in the project areas. These volunteers assist in monitoring health parameters at the household level, mobilising communities, encouraging follow-ups, and informing residents about clinic visits to improve service utilisation.

Speaking about the initiative, Milind Thatte, Managing Director, P&G Health said, “The frequent changes in the course of the river Brahmaputra in Assam, and the unique terrain of the surrounding areas, make access to primary healthcare challenging for the local communities. P&G Sehat is continuing to work with its NGO partners to bridge this gap, and provide consistent, reliable and sustained health facilities to people in these underserved communities, through its special Boat Clinic. This is in line with our mission of providing quality healthcare and drive healthcare awareness in underserved communities across India.”

The Boat Clinic model continues to function despite changes in the river course, seasonal floods, and varying water levels of the Brahmaputra River. Medical teams use a combination of boat clinics, fishing boats, and land transport when required to maintain continuity of outpatient services, immunisation camps, and health awareness programmes.

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