Zeno Health, a prominent omnichannel pharmacy network, has introduced ‘Pay It Forward’, an initiative designed to nurture early-stage healthcare and wellness startups that are focused on affordability, access, and innovation.

The announcement comes as Zeno Health marks its eighth anniversary, a milestone that underscores its impact in reshaping how millions across India access essential medicines. Co-founded in 2017 by IIT Bombay alumni Siddharth Gadia and Girish Agarwal, Zeno has grown into a trusted network serving over 30 lakh consumers, operating across 180+ physical stores, and offering digital services via its app and website. Collectively, its efforts have led to over ₹1000 crore in savings on medicine costs.

A Platform for the Next Generation of Healthcare Innovators

‘Pay It Forward’ reflects Zeno Health’s long-standing commitment to purpose-driven growth. Through this initiative, the company aims to extend its infrastructure, mentorship, and reach to new-age entrepreneurs tackling India’s healthcare challenges, particularly in underserved regions often referred to as Bharat.

Selected startups will gain:

• Retail shelf presence across 180+ Zeno Health stores in Mumbai and Pune
• Digital visibility and sales opportunities via Zeno’s online platforms
• Access to a large, trust-based customer base spanning urban and rural markets
• Strategic mentorship from Zeno’s founding team and senior leadership
  

The platform is open to early-stage startups across healthcare verticals, including but not limited to: pharmaceuticals, diagnostics, insurance, hygiene, nutrition, derma, preventive care, and over-the-counter (OTC) products that align with the mission of affordable, quality healthcare for all.

Also read: Imperial College London Targets $340 Million Research Boost with India, Focusing on AI, Health Tech, and Sustainable Innovation

Leadership Speaks: Enabling a Healthier Tomorrow

Reflecting on the journey and vision, Siddharth Gadia, Co-founder & CEO, shared, “Our belief has always been that quality healthcare shouldn’t be a privilege. As we celebrate this milestone, we want to support others who share this vision. ‘Pay It Forward’ is not just a platform, it’s a promise to help build the future of Indian healthcare by enabling grassroots innovators.”

Echoing the sentiment, Girish Agarwal, Co-founder & COO, added, “Building Zeno was about long-term thinking and unwavering customer focus. With this initiative, we are opening up our ecosystem not for profit or recognition, but because India urgently needs more healthcare disruptors. We’re committed to being the bridge for those solving real challenges.”

Building Beyond Business

Notably, Zeno Health is offering this support without taking equity, setting the initiative apart as a founder-first, impact-driven platform. By facilitating retail and digital exposure, alongside strategic guidance, Zeno is creating a unique launchpad for innovations that matter, especially those targeting affordability and reach.

Zeno Health has emerged as a force for good in India’s pharmaceutical landscape. Built on the principles of trust, transparency, and savings, Zeno operates an omnichannel model that connects consumers directly to manufacturers, thereby reducing costs without compromising quality. Its private-label line, GoodAid, has become instrumental in driving both quality and savings. Beyond selling medicines, the company focuses on building awareness and trust around affordable generic alternatives to ensure sustainable behaviour change.

As it enters its ninth year, Zeno Health continues to move beyond transactional business models to embrace a transformational role in healthcare accessibility, supporting innovations that place patients at the centre. For startups eager to be part of this movement, applications are now open via a simple online form. The future of healthcare in Bharat may well be shaped by the innovators Zeno empowers today.

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