Wysa, a leading provider of AI-driven mental health support, has unveiled the Hindi version of its innovative conversational AI therapy app, marking a significant leap towards enhancing access to quality mental health services in underserved regions, particularly Tier 2 and Tier 3 cities across India.

The development of Wysa Hindi, co-funded by ACT Grants, British International Investment, and USAID, aims to address the critical need for accessible mental health support, as revealed by insights from the project. The top challenges faced by users, including anxiety, motivation, stress, relationships, and depression, underscore the pressing demand for effective mental health solutions.

Statistics indicate the effectiveness of Wysa’s approach, with 90% of users returning for multiple sessions and 30.5% seeking continuous support. Moreover, 75% of users found the app’s interface to be simple and easy to use, emphasizing its user-friendly design and accessibility.

The launch of Wysa Hindi has garnered support from prominent organizations such as Smart Staff, Azad Foundation, and Royal Rajasthan Foundation, who are among the first adopters of the app. Smart Staff focuses on providing mental health support to blue-collar migrant workers, while Azad Foundation and Royal Rajasthan Foundation empower women from low-resource communities.

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Jo Aggarwal, Co-founder and CEO of Wysa commented: “The introduction of the Hindi version is a huge leap towards making quality mental health care affordable and accessible for every individual in India’s underserved regions. By leveraging our AI and collaborating with leading partners, we are transforming the landscape of mental health support, one AI conversation at a time.”

Arpit Dave, Co-founder and CEO of Smart Staff highlights that “Migrant workers face immense challenges, navigating new environments, building new communities, all while often being separated from their families. At Smartstaff, we’re dedicated to creating a safe and reliable experience for our workers. We’re thrilled to partner with Wysa to provide them with 24/7 access to clinically effective mental health support directly on their phones. This partnership has the potential to be a significant step forward in improving the quality of life for our workers.”

“At the Royal Rajasthan Foundation, we are deeply committed to enabling empowered women in the most resource-scarce areas of Rajasthan. Understanding the realities these rural women face daily, we recognize the role of mental resilience in their journey toward overcoming barriers. Wysa’s platform offers a unique blend of anonymity, security, and accessibility, making it an ideal solution for the women we serve. We are excited to explore the feasibility of a tech solution for our community, and hopeful that Wysa can make mental health support accessible for every woman.” Dalip Pande, Mentor, Royal Rajasthan Foundation mentions.

Rhea Yadav, Director of Strategy and Impact, says “India’s a country where mental health is still not well understood, but loneliness (or akelapan) is. Wysa Hindi is foremost an empathetic friend in everyone’s pocket, someone who can listen 24×7, that we’ve built specifically for the Bharat user. Our aim was not simply to translate Wysa English into Hindi, but to take a human-centered approach, with a renewed user journey and experience. Given the extremely low levels of mental health awareness and shared vocabulary, Wysa Hindi has psychoeducation built into the onboarding. After developing new AI models in Hindi and rigorous testing with real-world users to ensure clinical safety, we’re thrilled to take our best-in-class support to the most underserved people.”

Shrinivas Rao, National Programmes Lead, Azad Foundation said, “Through this collaboration, we are hoping to have heightened attention and awareness to community’s mental wellbeing as we move the needle on social support and economic empowerment. Especially for women from low-resource settings, we’re keen to offer an anonymous, stigma-free, and private space through Wysa.”

“The launch of Wysa Hindi is a milestone. It is not just a technological advancement but a testament to our commitment to addressing the critical mental health needs across India. The insights from our pilots have illuminated the profound challenges individuals face, emphasizing the urgency of accessible mental health support. Partnering with organizations like Royal Rajasthan Foundation, Smart Staff, and Azad Foundation, we are embarking on a journey to foster mental well-being, reduce stigma, and create a supportive ecosystem for individuals in need,” says Smriti Joshi, Chief Psychologist, Wysa.

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