AI and Big Data have a crucial role in transforming the Pharmaceutical industry

Pavithran Ayyala

“CIO’s role has evolved in the last 20 years. Traditionally, it was more of a custodian of technology or network but now the CIOs are more tied to the vision and digital strategy. Also, what we are doing today is not just limited to cost savings. We are now focussed on the projects which result in revenue generation. So, CIOs are taking the role of championing the change. We are working with other business leaders to transform their departments and their businesses toward the digital future. The CIO in an organisation is playing a critical role and redefining and reimagining his role in the last five years”, said Pavithran Ayyala, Chief Information & Digital Officer, Neuland Laboratories Limited, while expressing his thoughts on the evolved role of CIOs.

Pavithran further mentioned, “Technology adoption is the new disruption in the business and the CIO has a major role to play in applying these technologies. It shows whether, in the supply chain or any other function, AI and Big Data have a crucial role in digitally transforming the mechanism. Post-digitisation and digital relationship building have led to the generation of a huge amount of data in recent years. Big data is playing an important role to get the best insights from the bundle of data. While AI can help us to get insights out of this data and machine learning or deep learning can help us to personalise the offering to the customers.”

He further elaborated, “When I say AI, I am not talking about one particular technology, it is a set of technologies. We will be applying these technologies to improve our productivity yield and customer experience. Now, the pharmaceutical companies have started talking about big data in their sustainability reports”.

He averred that the pharmaceutical industry is excelling across segments, and companies have started using the benefits of AI and Big Data. Earlier, there was a perception that AI was more of a mission to replace humans, but now it is very evident that AI needs a collaborative effort from humans as well. It’s time we adopt technologies in a positive way and operationalise these technologies to champion the change for good, “concluded Pavithran Ayyala.


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