Suniel Shetty, a Bollywood actor and an entrepreneur, has invested an undisclosed amount in Pune-based health and wellness startup SQUATS. The startup will be using the fund to enhance its technology framework, strengthen its team, and expand operations.
SQUATS will also be initiating a movement to make 50 million people fit and create one lakh jobs in the fitness space. At present, SQUATS is focusing on preventive healthcare.
It also has a mobile application named FITTR with over two lakh downloads since September 2018. Since its inception, the company has been witnessing profits, claimed the founders.
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“In today’s time, when all kinds of false information about fitness is common, there is a critical need for companies like SQUATS, which address the issues of trust and credibility in the Indian fitness space, focusing on ‘balancing quantified nutrition with weight training’ and delivering exceptional results. With this collaboration, together with SQUATS, I pledge to make India fitter,” said Suniel Shetty.
In January 2016, SQUATS was launched as a Facebook community to address challenges in the fitness ind.