cult fit

Fitness startup Cure.fit has raised USD 75 million from Piramal Group’s Anand Piramal, Accel Growth, Kalaari Capital, IDG Ventures India.

Accel Growth has led the funding round with an investment of around Rs 200 crore, followed by Rs 120 crore investment of IDG Ventures India and Rs 75 lakh investment by Anand Piramal Family Trust. Other investors such as Epiq Capital, Makan Family Trust, and Hadley Family Trust also participated in the round.


This brings the total funding raised by the company to about USD 245 million. Cure.fit last raised funds in 2018 with a USD 120 million Series C round led by IDG Ventures, Accel Partners, and Kalaari Capital. Prior to this, the fitness startup had also raised USD 878.2K (Rs 6 crore) from Bollywood actor Hrithik Roshan last year.

Cure.fit was founded in 2016 by Mukesh Bansal, who was the co-founder of fashion retailer Myntra, and Ankit Nagori, ex-chief business officer at Flipkart. It now operates gyms under Cult.Fit, healthy food offerings under Eat.Fit, mental wellness through Mind.Fit and diagnostic centres through Cure.fit.

The company was founded to solve the problems in the fitness, nutrition and mental wellbeing space with a focus on technology. Cure.fit uses an online-offline model to offer physical fitness (Cult.fit), mental fitness (Mind.fit), nutrition (Eat.fit), with a primary care vertical (Care.fit) which is yet to hit the market soon.



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