Leading indoor air purification technologies and solutions provider Blueair has announced the appointment of Arvind Chabra as Country Head for Blueair India, who will be responsible for rapid scaling of business post-merger with Unilever.

Chabra, who was National Sales Manager-Supplies Business at HP India Sales Pvt Ltd, will replace Vijay Kannan who will be pursuing career opportunities outside of Blueair.

“Its an exciting time for Blueair in India and we welcome Arvind to steer us in the next phase of growth. Arvind brings valuable experience of establishing and leading the technology product categories. His illustrious career makes him an ideal choice for expanding Blueair across country, said Girish Bapat, Blueair Director, West and South Asia Region, on the appointment of Chabra.

We are at the cusp of transition and poised to register exponential growth. Our merger with Unilever gives us unprecedented and inorganic scale to widen our market. Besides we have also partnered with HiCare, Indias leading Home Hygiene brand, to expand our reach in more than two hundred cities,” he added.

Sharing his future plans, Chabra said, “My immediate focus will be to implement the strategic roadmap for the development of new consumer and commercial market segments. My other key objectives are to enhance awareness and penetration about the product in various geographies, especially metros and tier one cities.

He also said that he will be responsible for overviewing Blueairs go-to-market strategy, operational ution and overall leadership of the India business.

Chabra brings with him 20 years of experience at leadership positions, business development, strategic management and enhancing business operations and integration for top consumer technology brands like HP and Xerox.

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