Australia’s Rapid Nutrition, one of the world’s largest natural healthcare companies, is to invest $20 million in India for rolling out its globally successful scientific and holistic weight loss programme Leisa’s Secret and also setting up a manufacturing facility in this country.
“Rapid Nutrition brings out India’s only scientific weight loss programme built around 12 years of extensive research in Australia. It is Rapid Nutrition’s serious objective to deliver sustainable results to consumers and demonstrate it by commitment,” said Simon St Ledger, Rapid Nutrition’s founder and chairman, at a news conference. “This is coupled with cutting-edge technology and endorsement from medical professionals.”
Rapid Nutrition will initially invest $10.6 million by March 31. It plans to set up a manufacturing facility in Hyderabad and also acquire a healthcare marketing firm in India soon, St Ledger said. The roll out of Leisa’s Secret aims to cover south India first, followed by west, north and later east and central India.
“Leisa’s Secret weight loss programme offers the combined benefit of four products which will be supplied directly to the customer. The individual is entitled to nutritional support by a team of qualified nutritionist and motivational support to be provided by trained para-medical team to improve compliance,” a company statement said.
“We wish to grab 50 percent of our business through type 2 and smaller cities so that this programme reaches a larger base. We would do this by continuous empanelment of doctors and nutritionists in our programme across the country. We are starting with metro cities, but soon we will be there across the nation,” said St Ledger.
In the pipeline are premium weight-loss snacks to address the between-meal snacking pattern among Indians. India is reeling under a huge nutrition debt as nearly 570 million consume sufficient or excess calories but lack adequate intake of nutrients. In fact, 60 percent of this section consumes higher than normal calories, with a disproportionately high fat intake making hypertension and diabetes as the India’s crowning glory.
“Middle-aged housewives and working women are the target for many debilitating lifestyle disorders. Current weight loss patterns are not sustainable, resulting into yo-yoing of weight. With growing awareness, people display a prophylactic intent rather than curative. Leisa’s Secret caters to this growing need with scientifically proven holistic weight loss programme,” said Amit Srivastava, CEO, India and APAC, Rapid Nutrition.