Cashing on the m-health trend PharmaSecure is all set to launch psConnectTM-a mobile health (mhealth) platform that enables a variety of providers to offer m-health services to targeted groups of patients.
Each medicine package coded by PharmaSecure has a unique, randomly generated alphanumeric code printed directly on the package. When a consumer sends this code by SMS, voice or web, a message comes back verifying the genuineness of the medicine.
Now consumers can opt for health services when they authenticate a PharmaSecure-coded medicine package. Initially, three services will be provided: free health tips, free refill reminders and talk to a health advisor.
In addition to improving health literacy and treatment compliance for patients, the psConnect TM platform has the added benefit of establishing a two-way channel of communication between the manufacturer and the consumer.
This can be used to disseminate important drug safety information, educate consumers about their particular ailments and inform patients about key public health initiatives. The platform provides manufacturers numerous possibilities to increase their market advantage, distinguish their brand and create loyal consumers.
Speaking about the launch of psConnect TM, Kishore Kar, PharmaSecure PAS India vice-president (sales and marketing) said, “PharmaSecure has established itself as a trusted name in the mobile authentication solution space and it’s the right time for us to take the next step. The launch of psConnectTM will change the way people interact with medicines and practitioners. The ease of usage is the key to this solution; the consumer is empowered with information about his medicine, knowledge on a particular ailment, refill reminders to purchase medicine, health tips and ready accessibility to a doctor-everything with just one tap on his mobile phone. We are proud to be associated with HealthFore for these services.””