Apollo Hospitals, all across the country are now covered in ‘red’, marking the emphasis towards the cause for a healthy heart; staff across 52 centres showed their solidarity and support by taking the pledge “Billion Hearts Beating.” Following the vision of Dr Prathap C Reddy, Chairman, Apollo Hospitals Group, the Billion Hearts Beating crusade focuses on raising heart health awareness amongst Indians. This movement marks a momentous milestone, as it aims to reverse India’s infamy of being known as the ‘Heart Disease Capital’ of the world. Last year, more than a hundred thousand individuals from all walks of life took the pledge. There is a need for this crusade to be more inclusive. It requires partners such as media, physicians, healthcare & educational institutions, NGO’s and companies to join hands with the Billion Heart Beating movement to create the ground swell of pledges and lives to be touched and saved, thereby, providing a powerful medium to include social management, which will bring down incidents of heart disease in India significantly. “Apollo may be one of the early initiators of this programme but in years to come my fulfilment will come from multiple leaders owning and developing this concept to a much higher degree”, says Dr Reddy The predisposition of Indians to heart disease has long been evidenced in the scientific community. Recognizing the health risk that the population faces, Apollo Hospitals Group launched the Billion Hearts Beating crusade against heart disease in April, 2010, a national multimedia crusade that sought to raise awareness levels and drive positive action towards preventing heart diseases, which can no longer be ignored. The objective of Billion Hearts Beating is to spread awareness and spur positive action, as the risk of heart disease can be significantly reduced. Working at multiple levels, and based on the simple premise that a small step can achieve a lot, Billion Hearts Beating will bring about a significant change, for the better in India’s over one billion hearts. The pledge you take indicates that you believe in being smart about your health. There is a need for initiatives to raise public awareness with respect to heart health. Billion Hearts Beating crusade is one such initiative and your support can make this movement a success and awaken the masses who are largely negligent of the risks of impending heart disease and its impact on productivity.

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