A report by Research and Markets says that the global market for endoscopy devices is estimated to exceed $6.5bn by 2016.The market, forecast to have a compound annual growth rate of 4 percent between 2009 and 2016, is likely to be driven by demand from the US, Japan, Germany and Italy. These countries focus on technological advancements in minimally invasive surgeries. The report says that in emerging countries the focus on improving healthcare facilities will increase access to healthcare, which in turn will raise volumes of minimally invasive surgeries. In these countries, a change in lifestyle and increasing affordability will drive growth. Factors such as increasing patient awareness and high incidences of disease in ageing populations will also increase the demand for endoscopy procedures.