eHEALTH Bureau In a keynote speech entitled ‘Towards Next Generation Home Healthcare’, delivered at the 2010 Nikkei-Philips Symposium, Erik Sande, General Manager, Philips Home Monitoring, reconfirmed Philips’ commitment to helping address the healthcare needs of aging populations.Speaking to experts from a wide variety of fields and sectors, including officials from Japan’s Ministry of Health, Labour and Welfare, Sande focussed on current healthcare challenges posed by an aging population in Japan and the relevance of home-based care. Sande stressed the need for sustainable, ‘next generation’ solutions that are reliable, easy-to-use and address the issue of how to help the elderly and chronically ill to live full and rewarding lives.Home healthcare is particularly relevant in Japan where people over 65 make up 23% of Japan’s population today. By 2025, the ratio will be 30%,  or some 35 million people. “Effective home healthcare means fewer and shorter inpatient stays, freeing up valuable resources in hospitals. More importantly, patients who can stay at home tend to be happier and have a better quality of life,” said  Sande during his keynote speech at the 2010 Nikkei-Philips Symposium.Sande also highlighted the fact that although Japan has one of the best healthcare services in the world at the moment, there is also more demand for healthcare. Japanese people visit their doctor twice more often than people in other developed countries and remain hospitalised three times as long. As the population continues to age, both those figures are likely to go up.”We also can



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