Healthline aims to provide health information technology that will drive health-specific search and navigation on the Yahoo site. Healthline Networks and Yahoo have announced a partnership in which Healthline’s proprietary semantic taxonomy will drive the health-specific search and navigation on the Yahoo site. In addition the web portal will feature Healthline’s clinical applications, including Symptom Search, Treatment Search, and Doc Search. The deal will provide Yahoo with technology that currently delivers online health information to more than 90 million users a month. Healthline brings a powerful health information technology platform along with unique applications and development expertise that will help Yahoo deliver a greater experience for our consumers and advertisers.
Healthline, based in San Francisco, plans to build upon the content already on the Yahoo Health channel. The revamped channel will be rolled out this spring. Yahoo will become a partner in the Healthline Media Network, an internet-based health-advertising network. The partnership will make possible for advertisers on the network to run display ads on the Yahoo Health channel. Yahoo reaches 600 million people worldwide each month, including 75% of U.S. Internet users, according to the company. Its health channel is the third most visited Internet health destination, with