May 2009

Strong Showing Expected at Asias Leading Media Event

Asia’s leading infocomm and media event to meet exhibitor participation targets even in difficult business climate.

CommunicAsia 2009 and BroadcastAsia 2009 are expected to feature about 2,000 exhibiting companies from 65 countries and regions from across the globe, demonstrating the strong demand by companies to expand their footprint in Asia’s emerging markets and the importance of the annual exhibitions as networking and sourcing platforms for the global infocomm and media industries. The shows will be on from 16 – 19 June 2009 at the Singapore Expo.


The infocomm industry’s strength is still evident despite the unpredictable conditions in the global economy.  Infocomm sectors in many Asian countries are out-performing the rest of the economy, none more evident than in India. India’s mobile users grew by 15.4 million1 in January this year, recording its biggest monthly growth in history.  With only 34.5 percent of the population owning a telephone, the market potential is immense.  A more striking statistic is the nine percent penetration in rural areas, representing, according to the government, the “next accelerator” for mobile growth.

“The global gloom has accentuated the gleaming potential in Asia and increased the urgency in which international companies are moving into the continent,” said Stephen Tan, Chief utive, Singapore Exhibition Services.  “CommunicAsia and BroadcastAsia’s established reputation and repeated ability to attract trade professionals from across the Asia Pacific region makes the shows the first choice for exhibiting companies, especially in the current environment of tighter budgets,”he added.  Visitors can look forward to exciting displays from market leaders like Blackberry, Google, Harris, Huawei, LG, Navteq, Samsung, Yahoo! and ZTE.

First-time exhibitor at CommunicAsia,   Aricent, further affirms the show’s importance for companies.  “CommunicAsia is a key event for Aricent. Catering to convergent technologies and applications at a global level, Communicasia reflects the unprecedented change in the communication landscape. As a premiere event, Communicasia provides an ideal environment to showcase cutting-edge products and services,” said Raj K. Bajaj, Regional Director, APAC, Aricent. “The prominence of attendees also offers a great opportunity for us to network with peers and customers. We are very happy to participate in the show and we are confident of achieving the desired brand awareness and visibility for our offerings.”

As companies are turning to cutting-edge technologies to meet the challenges posed by today’s tough economic climate, CommunicAsia2009 will focus on the latest Hot Technologies for applications, solutions and hardware. These key technologies, which are already starting to have a huge impact on the way we live, work and play, include IPTV, Mobile Entertainment, WiMAX, Navigation & LBS, Satellite, Femtocell, iGov, Wireless Technologies, Green IT, and Mobile Internet.

In response to the buzzing media industry development in Asia, BroadcastAsia2009 will again feature key technologies that draw huge interest and demand from the market.  These include Broadcast-to-Handheld/Mobile TV, Digital Media Asset Management, High-Definition Technology, IPTV, Mobile Broadcasting and Professional Audio Technology.  Featured for the first time at BroadcastAsia2009 is Digital Signage, which reflects the growing global demands of the retail, hospitality and entertainment industries for a dynamic medium to captivate their audiences.  A form of electronic display that is installed in public spaces, Digital Signage is set to replace the conventional printed posters with state-of-the-art digital display panels.

CommunicAsia, BroadcastAsia, CG Overdrive, as well as various inter-government meetings, are part of the Infocomm Media Business Exchange (imbX).  It brings together business leaders, companies and industry professionals to showcase their latest innovations, network, exchange ideas and tap new markets.

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