The Union Health Ministry is likely to launch 3 more tobacco de-addiction helplines to cater linguistic diversity of the country.
The revised tobacco products packaging rules will be enforced from 1 September, by which time the new helplines will also become operational.
The new call centres will be established in Mumbai (Tata Memorial Hospital), Bengaluru (National Institute of Mental Health and Neuro-Sciences) and Guwahati (Dr Bhubaneswar Borooah Cancer Institute).
Call centre in Mumbai will take care of Marathi and other west languages, Bengaluru centre will take care of south Indian languages and Guwahati centre will take calls from north-east India.
According to Tobacco Products Second Amendment Rules, 2018, two images depicting the manifestation of cancer as a specified health warning should appear on the packaging, with the mandatory messages: “tobacco causes cancer”, “tobacco causes painful death”. These words must be printed in white colour on red background.
The phrase “quit today call 1800-11-2356” should be printed in white text on black background.
The leadership programme, which ends on August 10, aims to implement laws that curb consumption of cigarettes and other available forms of tobacco.