As per modern-day demands, SIPL has evolved itself and become mobile with clients’ requirements. Presently, it has complete online as well as mobile appbased system, says Sameer Bhati, the Head of Research and Development and Chief Controller of Medical Education of the leading organisation in an interview with Elets News Network (ENN). Excerpts:
What kind of business initiatives are being planned to evolve SIPL as one of the top brands in the medical industry?
We are in the process of doing backward, forward, vertical and horizontal integrations around our core competency. After starting our diagnostics business, in order to get highly skilled manpower we started our own para medical training institute with an industrial collaboration so that our highly automated laboratories and the whole system can get trained support.
As per modern-day demands, we evolve ourselves and become mobile with our clients’ requirements. Presently, we have online as well as mobile app-based systems. We utilise intellectual platforms for sharing our experience and understanding of the industry with the rest of the world through seminars and conferences.
We are actively participating in all government initiatives related to health and skill missions. We are nurturing students from Jammu and Kashmir to Jharkhand, or simply from across India.
Now SIPL is a renowned brand known in diagnostics, academics and knowledge sharing organisation.
What is the market perspective of SIPL?
Since 2000, we have seen phenomenal growth in terms of market share as well as quality of services. We hold 60 per cent market share in West Delhi, 50 per cent in Central, 30 per cent in South and East Delhi. In NCR, we have 20 per cent market share. Along with more than 60 branches and 600 plus employees, we have the most advanced machines and fully-automated labs. Every year our productivity and efficiency is increasing by a factor of 0.4. We have no hesitation in stating that presently we are one of the three top diagnostic labs operating in the Delhi NCR region.
With the Indian healthcare system witnessing an unprecedented level of competition, how research and development is keeping the SIPL afloat in these times?
With time and requirements we have shown the flexibility of changing, or correctly saying, evolving ourselves easily. At the time of creating market space for ourselves, we implemented various marketing and operational strategies. But now, when we are already well established, our prime focus is on R&D and skill development. In all stages of our development, one thing that was always common was the focus on quality of services. We are doing R&D in all verticals from service to marketing, technology to customer relationship, to document management and disposal management. A healthy part of our total revenue is invested in R&D, as we believe only R&D can differentiate our products and services. We are able to focus on R&D easily because we are experienced campaigners of this industrial segment and we can afford the kind of investment which is still a distant vision for many of our competitors.
What is the role of Chief Controller of Medical education?
In SETI (Star Education and Training Institute), I am associated as a Chief Controller of Medical Education. My main responsibility is to make sure that all designated standards and guidelines laid down by any government authority or governing body should be strictly complied with. I also make sure that all affiliations and course contents’ authenticity as per industrial as well as governing body’s norms are properly implemented. Other than these issues, any operational or technical hurdle addressed by any stakeholder of the SETI is ultimately tackled by me.