Livlong 365, a leading OPD health-tech platform in India, has announced the launch of a dedicated healthcare vertical tailored for Small and Medium Enterprises (SMEs). This strategic expansion aims to provide affordable and structured employee healthcare benefits, addressing a critical gap in India’s evolving SME sector.

India’s SME sector is undergoing a rapid transformation, driven by increasing formalization, digital adoption, and enhanced credit access. However, a significant portion of SME employers lack structured healthcare benefits for their workforce, impacting employee well-being, retention, and overall business productivity. Livlong 365 seeks to bridge this gap by offering bespoke healthcare solutions designed to be both cost-effective and comprehensive.

Gaurav Dubey, Founder and CEO of Livlong 365, emphasized the significance of this expansion, “SMEs form the backbone of India’s economy, yet many struggle to provide structured healthcare benefits. Our mission is to empower these businesses with customized, affordable health solutions that enhance employee well-being and, ultimately, business success.”

Tech-Driven, Customizable Healthcare Solutions

Leveraging its robust in-house technology, Livlong 365 ensures seamless, cashless healthcare access for SME employees. Its solutions integrate outpatient department (OPD) services, hospitalization coverage, and wellness benefits, offering a holistic approach to employee healthcare. Key features include: 

• Comprehensive Health Plans – Tailor-made plans combining OPD services, hospitalization cover, and wellness programs.
• Affordable & Scalable Solutions – Flexible pricing and coverage options to cater to SMEs of varying sizes.
• Seamless, Cashless Healthcare Access – Digital platform enabling direct access to doctor consultations, diagnostics, and medicines.
• Expanding Reach in Tier 1 & Tier 2 Cities – Dedicated outreach team focusing on SME penetration across high-growth regions.

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With strong financial performance and a profitable business model, Livlong 365 is entering an aggressive growth phase. Over the next 12–18 months, the company plans to expand its SME-focused distribution team to 100 professionals, strengthening its presence in key markets.

“The response from SMEs has been overwhelmingly positive. For many, this marks their first investment in structured healthcare benefits. We are not just providing solutions but also educating employers on the long-term business impact of employee well-being”, shared Gaurav Dubey, Founder and CEO of Livlong 365. 

As Livlong 365 continues to drive health-tech innovation, its expansion into the SME segment reaffirms its commitment to making healthcare accessible, affordable, and inclusive. By addressing the unique needs of SMEs, the company is set to foster a healthier and more productive workforce across India, reinforcing its leadership in the OPD and retail health insurance space.

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