Company Appoints Prayat Shah as Head of Healthcare; Records 125% YoY Growth in Vertical

Marking a bold shift in its strategic direction, Plum, a pioneer in employee health benefits and insurtech, has announced a ₹200 crore (USD 25 million) commitment to scale its healthcare services arm. The move positions Plum as more than an insurance provider; it aims to become a full-stack, AI-enabled healthcare platform catering to India’s rapidly evolving corporate health needs.

To spearhead this transformation, Plum has onboarded Prayat Shah, former founder of Wellthy Therapeutics, as the Head of Healthcare. The announcement comes on the back of a remarkable 125% year-on-year growth in its healthcare vertical, signalling strong demand for integrated, preventive health solutions in the workplace.

Introducing ‘Plum Health Checkups’: A Step Toward Proactive Workforce Health

In a country where chronic illnesses are increasingly hitting people before the age of 40, Plum’s latest innovation—Plum Health Checkups—seeks to rewire how corporate India thinks about preventive care. Unlike traditional checkups that are often underutilised, this at-home screening service combines advanced diagnostics, personalised insights, and AI-enabled reporting to encourage early detection and intervention.

Key Highlights of Plum Health Checkups

• 200+ biomarkers for deep health insights, enabling 2.2x better heart disease risk detection
• AI-powered reports with jargon-free recommendations, making complex data accessible to all
• End-to-end care integration with teleconsultations, doctor-led action plans, and follow-ups
• 4,000+ serviceable PIN codes for seamless sample collection and real-time tracking

The company reports that only 20% of Indian firms offer regular health checkups, and even then, less than 40% of employees utilise them. This gap leads to up to 30 productivity days lost per employee annually. Plum aims to bridge this gap by embedding proactive care into corporate wellness strategies.

“We’re not just adding features—we’re building the future of healthcare in the workplace,” said Abhishek Poddar, Co-Founder & CEO of Plum. “This commitment empowers us to deliver a unified, intelligent healthcare experience. Companies now view employee health as not just a benefit, but a strategic growth driver.”

Prayat Shah to Drive the Healthcare Vision

As the newly appointed Head of Healthcare, Prayat Shah brings deep digital health expertise and an entrepreneurial mindset. His experience in scaling tech-enabled therapeutic models aligns with Plum’s mission to provide personalised, preventive care that is both scalable and measurable.

“Prayat’s arrival marks the beginning of a more holistic healthcare offering,” added Poddar. “His passion for patient outcomes and tech-driven care makes him the ideal leader to shape this new chapter.”

Building Holistic Health Loops for Corporates

Over the past five years, Plum has evolved from a group insurance platform to a comprehensive health benefits partner. Their current offerings include:

• Telehealth: 1 lakh+ annual consultations across 20+ specialties
• OPD Wallets: ₹11,000 average yearly savings per employee on outpatient care
• Plum Perks: Discounts from 100+ health brands promoting everyday wellness
• Health Camps: 40+ conducted, reaching 5,000+ employees; identified early risks in 71% of participants

“We’re building the infrastructure for proactive care,” noted Saurabh Arora, Co-Founder & CTO, Plum. “By transforming raw health data into actionable insights, we are enabling individuals to take meaningful steps toward long-term wellness.”

Also read: Ujala Cygnus Appoints Nitin Nag as MD & CEO to Spearhead Expansion in Tier-II and Tier-III Healthcare

Looking Ahead: From Reactive to Resilient Healthcare Models

Serving over 6 lakh lives across 6,000+ businesses, Plum’s healthcare expansion is a response to the growing demand for employee-first health strategies. With increased focus on mental health (20% of teleconsults) and chronic disease prevention, the platform is targeting the root causes of declining workforce health.

By investing in scalable, AI-driven solutions, Plum is setting a new benchmark for B2B healthcare innovation in India, where preventive care is not an afterthought but a strategic imperative.

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