In a significant effort to promote bone health, Star Health and Allied Insurance has rolled out a nationwide campaign ahead of World Osteoporosis Day, observed on October 20. The initiative aims to raise public awareness about osteoporosis, a condition that disproportionately affects women, with 69% of diagnosed cases in India reported among females.

The campaign emphasizes the importance of early detection and preventive care for osteoporosis, which often goes undiagnosed until serious fractures occur. To support this effort, Star Health organized free bone scans across more than 46 cities on October 19, including major metropolitan hubs such as Chennai, Mumbai, Kolkata, and Bengaluru.

In addition to the scans, the campaign featured wellness camps where participants could consult with healthcare professionals, receive tailored nutritional guidance, and access educational resources on managing osteoporosis. The initiative underscores the importance of building awareness around preventive care, with a focus on maintaining bone strength through lifestyle adjustments and early intervention.

Speaking on the campaign’s objectives, a Star Health representative highlighted the critical need to engage the public: “Osteoporosis often remains a silent disease until fractures occur. By promoting awareness and offering free screenings, we aim to encourage early diagnosis and preventive care to mitigate the long-term impact of this condition.”

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The campaign reflects Star Health’s commitment to improving community health through proactive initiatives and aligns with global efforts to address osteoporosis, which poses a growing public health challenge.

This initiative not only strengthens the conversation around osteoporosis but also serves as a reminder of the importance of preventive healthcare in enhancing quality of life across communities.

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