The aim of the campaign is to create large-scale awareness about the AB PM-JAY health insurance scheme among all beneficiaries residing in all parts of the country.
‘Aap Ke Dwar Ayushman’ is a campaign by the National Health Authority (NHA) that has recorded over 4.7 lakhs beneficiary verification in a single day on 10 March to enable these beneficiaries to avail of free healthcare services under Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB PM-JAY) scheme.
The initiative created 4,77,105 beneficiary records on 10 March in the ongoing campaign which was launched on 1st February 2021. Bihar was the first state to activate the beneficiary verification process in the mission mode under the initiative.
The aim of the campaign is to create large-scale awareness about the AB PM-JAY health insurance scheme among all beneficiaries residing in all parts of the country especially in rural and interiors parts so that beneficiaries can avail of cashless healthcare benefits up to Rs. 5 lakhs per family per year.
As of now, Aap Ke Dwar Ayushman’s drive is being implemented in Bihar, Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Punjab, Uttarakhand, Haryana, J&K among other States.
So far, about 1,16,83,808 Ayushman cards have been issued in this calendar year.
Dr. Ram Sewak Sharma, CEO, Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) said, “The aim of Aap Ke Dwar Ayushman’ awareness campaign is to verify eligible beneficiaries residing in the remotest areas across the country.”
“Since its launch, Aap Ke Dwar Ayushman’s drive has registered at least 54,05,214 Aysushman cards so far. The campaign yielded maximum results on 10 March when we recorded over 4,77,105 Ayushman cards, the highest in a single day. We are expecting this number to be breached soon. I am glad that everyday lakhs of families receive the boon of Ayushman,” said Dr Sharma.
Informed that this year NHA’s target is to register at least five crore eligible beneficiaries.
“Slew of IEC activities are being undertaken in States to educate, enroll and empower eligible beneficiaries. It has become a mass movement. Announcements are being made from temples, mosques, gurudwara, and other prominent public places to spread awareness about the benefits of the AB-PMJAY health insurance scheme. I am very glad to see that smaller States like Chhattisgarh are leading by creating more than 2.5 lakhs cards in a day. Bihar has also performed well, 1.69 lakhs beneficiaries were verified in the State in a day,” he added.
It is interesting to note that recently, NHA has signed an MoU with Common Service Centres (CVC) and UTI Infrastructure Technology and Services (UTIITSL) to provide PVC Ayushman card free of cost to the eligible beneficiaries. The PVC cards are of good quality and durable. The beneficiary can obtain the PVC Ayushman card from Common Service Centres (CVC) and UTI Infrastructure Technology and Services (UTIITSL) centre after the verification process.