Bengaluru-based health insurance startup raises Rs 7 crore seed funding

health insurance startup

Plum, a Bengaluru-based health insurance startup, providing modern health benefits to corporates, has raised Rs 7 crore in seed funding.


The round was led by Incubate Fund with participation from Gemba Capital and Tracxn Labs along with angel investors including Abhijit Gupta and Ram Sahasranam of Praxify Health, Sudheendra Chilappagari of, Nitin Jayakrishnan of Pando and Alvin Tse of Xiaomi. Plum is on a mission to enable employee health insurance for over 1.1 million companies in India by reinventing how health insurance works.

The company plans to use the funding to scale business & engineering teams so as to solve some of the hardest engineering challenges in Insurtech and build innovative distribution channels. Within just 4 months of launch, Plum has managed to get over 100 companies as customers. Plum, through its online platform,, provides employers & employees with customizable plans, transparent pricing, and high-quality healthcare experience.

Also read: DocsApp and MediBuddy merge, secure Rs 150 cr in Series B funding


The platform understands the needs of a corporate and guides them on setting up their group health insurance in less than 60 mins. Plum combines modern technologies with robust processes to deliver unprecedented simplicity & efficiency. Plum additionally helps employees with improved health benefits including doctor consultations, health check-ups, fitness & yoga, mental wellness, nutrition and dental care.

The platform enables ease of experience for employees with guided claims support. Plum has an insurance intermediary license from IRDA. Taking the current situation into account, Plum also offers COVID-19 cover as an offering to its customers, however big or small they are. Plum’s clients include Twilio, Instawork, Posist, RevvSales, The Label Life, Growfit, StayAbode, Fampay, myHQ, and Jiny.

Plum was founded in late 2019 by Abhishek Poddar and Saurabh Arora who comes with rich experience in financial technologies and insurance distribution. Abhishek, a Stanford University alumnus has worked with Google and McKinsey and built technology companies.

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