Online health and wellness retail startup, which deals in nutraceutical solutions, has raised $25 million. The latest round of funding was led by a Belgium-based investment company Sofina.
HealthKart, founded in 2011 by Sameer Maheshwari and Prashant Tandon, will use the funds to expand its offline store network, develop additional direct-to-consumer nutrition brands and strengthen its vertical integration.
“We are excited to partner with Sofina, who have deep experience in investing in consumer brands, for the next phase of our growth,” Sameer Maheshwari, HealthKart founder and Chief Executive Officer said.
With a strong focus on product development, manufacturing and distribution, the company’s mission is to make health and nutrition mainstream and bring best-in-class nutrition solutions to customers, he added.
In similar vein, Sofina Asia Investment Manager Tanya Sen said, “We look forward to partnering with HealthKart to further expand its brand portfolio and distribution network in the fast-growing nutrition and wellness space in India.”
HealthKart offers a comprehensive range of nutrition supplements such as proteins, vitamins and herbal supplements, through a combination of online portal and over 110 offline stores spread across 40 cities.